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BUSINESS DAY is Nigeria's most influential and respected daily business newspaper, offering incisive coverage of business, politics, labour and other current affairs, written by the country's top journalists. BUSINESS DAY is targeted at a niche audience of high achievers of Nigerian business. Psychographically their readers are successful, active and receptive to new ideas, liberal, free thinking and independent. They are creative and analytical thinkers, technologically inquisitive, keep up to date and are critical consumers.
