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Library/File Location
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WORLD/DIRREP
EUROPE/DIRREP
MARKET/DIRREP
NEWS/DIRREP
UK/DIRREP
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Source Selection Location
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/Country & Region (excluding U.S.)/Europe/News/Individual Publications
/Country & Region (excluding U.S.)/United Kingdom/News
/Market & Industry/By Industry & Topic/Marketing & Advertising
/News/By Country & Region/Europe
/News/By Country & Region/United Kingdom
/News/By Industry & Topic/Marketing & Advertising
/News/Individual Publications/D
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Coverage
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From 2006 through November 15, 2007
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Frequency of Update
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Monthly
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Online
Availability
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No longer published
The data for Direct Response (UK) has been incorporated into the feeds for Marketing Event (UK). Started on January 2008.
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Publisher
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Haymarket Publishing Services Ltd.
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Data Format
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Full-text
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Description
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About Direct Response
This monthly magazine is aimed at managers with hands-on responsibility for direct marketing.
Its practical advice, case studies and commentaries put readers on the inside track, giving them an insider's guide.
Its Direct Marketing Guide is published twice a year with key information on industry suppliers, and it hosts the Direct Response Smart Awards.
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Regions of Coverage
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/Region of Coverage/Europe/United Kingdom
/Region of Coverage/United Kingdom
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Publication Type
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/Source Type/News/Industry Trade Press
/Source Type/Industries & Markets/Industry Trade Press
/Source Type/News/Magazines & Journals
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Industry
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/Industry/Marketing & Advertising
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Premier Date
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August 31, 2006
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