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The Law of Advertising
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Coverage

Through December 2013; Release No. 104

Frequency of Update Published regularly - Atypical frequency
three times per year
Online
Availability
Updated regularly - Atypical update schedule/as received from the publisher
Publisher Matthew Bender & Company, Inc.
Data Format Full-text
Description

AUTHOR: James B. Astrachan; ORIGINAL AUTHORS: George Eric Rosden; Peter E. Rosden

The Law of Advertising covers the rules governing each party to the advertising contract: media, consumer, advertisers, and advertising agencies.

* Latest developments at the FTC
* Consumers' federal remedies
* State remedies
* State-by-state listing of cites to statutes regulating advertising
* Corrective advertising
* Comparative advertising
* Children's advertising
* Legal and medical advertising
* Tax treatment of advertising income
* Advertising injury insurance
* Cable television advertising
* Internet advertising
* Telemarketing
* Direct marketing
* Securities advertising

All aspects of the law of lotteries, games of chance, and sweepstakes (not just the advertising facet of these areas) are provided in detail for each of the 50 states, for Guam, the District of Columbia, the American Samoa, Puerto Rico, and the Virgin Islands.

First published in 1973.

Regions of Coverage /Region of Coverage/American Samoa
/Region of Coverage/Australia & Oceania/American Samoa
/Region of Coverage/United States
/Region of Coverage/North America/United States
Publication Type /Source Type/Treatises & Analytical Material
Legal /Legal/Commercial Law
/Legal/Communications & IT Law
/Legal/Intellectual Property Law
Premier Date July 17, 2000


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